Question - What makes Lowe's Whitetail Deer Scent different
from the other scents that are widely available?

Answer - Most scents that you see for sale in retail department
stores and large chain sporting goods outlets are produced,
distributed, and stored in mass quantity.   What is not sold one year
is held over to the next. Also, many of these "scents" are mixtures
using urine from other animals. Lowe's Whitetail Deer Scent is
guaranteed to be fresh deer urine.   It is properly bottled in 
amber glass and sealed to keep out the deteriorating effect of sunlight.   What is not used by the end of hunting season is retrieved from our dealers and DESTROYED.   It is NEVER frozen or held 
over to the following year.

Remember that any deer urine that is more than 4 months old has
lost its potency and effectiveness.
 

 Question - Should I wear this scent on me to hide my
own human odor?

Answer - ABSOLUTELY NOT! - Never put scent on your body or
on your clothing.   Deer can be dangerous animals when in rut and can
attack. Also, let's be real.   We are talking about deer urine. This is
hardly a sanitary substance.

Question - How can deer scent be used effectively?

Answer - Here are three different methods that have been
demonstrated to be effective

The Drag Line Method - Approximately 100-150 yards before you
get to your hunting area, take a clean piece of cloth, saturate in scent,
attach to a string, and drag the string behind until you pass your
hunting spot.   Hang the cloth about 1 foot off the ground and then
walk back to your hunting spot.

The Cotton Ball Method - Place 5 cotton balls in an empty film
canister overnight with the scent.   Locate these cotton balls around
your hunting spot and about 1 foot off the ground so that the
scent can circulate.

The Sprinkle Method - Open the bottle of scent and sprinkle a few drops in several areas around your hunting spot.   Be sure to
sprinkle scent on a few low ground branches so that the scent can circulate.